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While there is “a definite opportunity” to bring back the genre, as more mature PC users reach beyond free offerings like Solitaire, the challenge is getting them to pay to play, he said.ĭFC Intelligence estimates that casual online games generated about $400 million in revenue in 2006, even while one of the fastest-growing demographics - women over 35 - was slow in shelling out cash for that purpose. Game TitleSavingUntilOriginal PriceMario + Rabbids Kingdom Battle (Ubisoft)50Tue 11th Jun39.99 / 29.99Just Dance 2018 (Ubisoft)67Tue 11th Jun59.99 / 49.99Just Dance 2019 (Ubisoft)59Tue 11th Jun59.99 / 49. “A lot of money went in (to production costs) and (game publishers) weren’t getting a return on investment, so they pulled out.” “It became a very high-budget type product at the time the PC game genre was overcrowded,” Cole said. Mystery games, which require players to solve puzzles to advance a storyline, were popular in the mid-1990s but then fell out of favor, said DFC Intelligence analyst David Cole. The chief executive of Big Fish Games says the audience for "Mystery Case Files" is overwhelmingly female and over 35 - a demographic the company plans to focus on with six coming installments of the mystery-themed games. A screenshot from the game "Mystery Case Files: Ravenhearst" courtesy of Big Fish Games.
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